Let's say you place up a business that gives really swell skateboards. You had been even savvy enough to market your skateboards on the Internet by creating an internet site and getting help from a Search Engine Optimization business to aid your website reach leading ranks browsing engine results. To bask in your company's advertising success, you use one of your keywords-- buy really swell skateboards-- on Google. What do you get?
Sure, you're # 1 as it pertains to the search outcomes website, however just on top of the link for your online site, you will find a tiny box that says, "Shopping outcomes for buy totally cool skateboards" and a listing of other sites that likewise sell skateboards. What happened? Did the SEO company take action incorrect? Why aren't you placed first?
This occurred because, back 2007, Google followed a new algorithm that basically collated data from all facets of Google's search database. This contained photo search, video search, and even Google Shopping Amibroker data plugin. Which means apart from the website search that it normally does, it will display results that it considers pertinent above your coveted # 1 spot.
Don't hop off a connection just yet. If you select some of the links specified under "Shopping outcomes for... " you're going to see that a few them are from Amazon.com or something similar. Google Shopping isn't a seller-- it's a comparison shopping engine, meaning vendors put it to use to point people for their internet sites. So how will you do the same?
This method is called data feed management. It's essentially providing a listing of your products and its rates to Google and letting them run their magic. In this manner, when someone searches on Google for truly cool skateboards, Google would will have a listing of the skateboards that you offer and will include this in their search results. The exact same also concerns other comparison shopping engines like Shopzilla and Price Grabber.
However, simply submitting your product feed to the comparison shopping search engine would not guarantee a top rank. Just like SEO, data feed management features marketing. Meta-tags, keywords, page titles-- most of these Search Engine Optimization principles have their corresponding equivalents in the realm of data feed optimization. Going into the information will be too troublesome so right here's a suggestion: hire an organization that is targeted on data feed optimization. They could understand just how to bring your organization to the most effective with their data feed management skills.
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