In digital marketing, both issues that instantly capture one's attention initially glance while looking at a website are the design and the content. Now, the design could range from the layout of the web site, the colour combinations used, the beautiful images used, all together strategically placed to get the user's attention - Mission Accomplished!! While the design generates interest, provides a nice feel, and an idea about what the web site is all about, this content spells it out for the viewer and makes an effect about the concept or product.
Design vs Content
There's a long-standing debate that has existed for long enough which pits design and content against each other. Design vs Content - That will be more important? Which holds more value? Designers and Content writers have been at loggerheads and debated endlessly over one's superiority within the other. Yet, the responses be seemingly mixed and there appears to be no common ground Engaging digital content. The face-off continues. This short article does not plan to play the wise old man's part and offer a verdict.
Instead, what we are likely to give attention to could be the significance of "content" in digital marketing. Before we enter into that, it is very important to learn that "design" is an important element of an excellent digital marketing strategy. We shall discuss specific points related to style in another article. For the present time, in this short article, we may also look at why and how "good" content will make a difference. We also make an effort to break a few misconceptions about what really counts as "good" content and end this article by listing out how good content can offer a good boost to your business and keep carefully the customers coming.
What is Digital Content Marketing?
In simple terms, this means creating and sharing of content for digital marketing. What is striking is that content encompasses various channels like social media, bylined articles, e-books, podcasts, visual information etc. Don't be under the misconception that content only refers to blogs. With the advent of social media and the likes of Pinterest, Facebook, Twitter etc content has brought a whole new avatar. It's you can forget limited to a 300 word blog posting or an article. A 140 character Twitter post could effectively work wonders. A Facebook post would provide you with the same leverage that any article would do.
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