In digital marketing, the 2 items that instantly capture one's attention at first glance while taking a look at a web site are the design and the content. Now, the design could include the layout of the web site, the colour combinations used, the beautiful images used, completely strategically placed to have the user's attention - Mission Accomplished!! While the design generates interest, provides nice feel, and a notion by what the web site is about, the information spells it out for the viewer and makes an effect about the theory or product.
Design vs Content
There's a long-standing debate that 's been around for good enough which pits design and content against each other. Design vs Content - Which is more important? Which one holds more value? Designers and Content writers have now been at loggerheads and debated endlessly over one's superiority over the other. Yet, the responses seem to be mixed and there seems to be no common ground. The face-off continues. This informative article does not intend to play the wise old man's part and offer a verdict.
Instead, what we are going to focus on may be the significance of "content" in digital marketing. Before we enter that, it is important to understand that "design" is an integrated part of a great digital marketing strategy. We will speak about specific points related to design in another article. For the present time, in this article, we will even look at why and how "good" content could make a difference. We also try to break several misconceptions by what really counts as "good" content and end the content by listing out how good content can offer a good boost to your company and keep consitently the customers coming.
What is Digital Content Marketing?
In simple terms, it means creating and sharing of content for digital marketing Engaging digital content. What is striking is that content encompasses various channels like social media marketing, bylined articles, e-books, podcasts, visual information etc. Don't be under the misconception that content only identifies blogs. With the advent of social media marketing and famous brands Pinterest, Facebook, Twitter etc content has brought an entire new avatar. It is no longer limited to a 300 word blog posting or an article. A 140 character Twitter post could effectively work wonders. A Facebook post would supply you with the same leverage that any post would do.
What is "Good" Content?
We read and hear plenty of folks referring to the significance of "good" content" and the role it plays in Digital Marketing services. But when you do a further analysis, essentially everything comes down to key factors. To keep it short and simple, here's what we say good content is.
Even though these factors may sound repetitive and inter-related, yet they're unique, self-contained, and have a significant meaning. How Does Good Content Help Your Business? A good content marketing strategy always gives you results. Web Content Writing not just reduces the spending related to advertising, additionally, it brings in an influx of visitors and prospective customers via non-traditional channels. It all comes down to how many eyeballs you grab and how much of the you are able to convert into business and profits.
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