Great need of Social Networks meant for Small businesses

Introduction:

Companies after rising the speed of using internet and social support systems by individuals decided to use social support systems to be and more popular with regards to their banding strategies, positioning, marketing activities, customers services and feedbacks, implementation of e-CRM and alike. People use social support systems to be able to communicate, share their ideas, and use the flow of information and other way of publishing information regarding themselves.

Although since 1990s, using internet, many social support systems and internet tools had emerged, it wasn't popular. Recently, through the development of social network in friendly atmosphere and with less complexity with regards to functioning for individuals, this service (social network service) is now element of people's lives.

When it comes to clarification of analysis on customer care, customer retention, and customer relationship management and customer feedbacks, social support systems play a pivotal role. As a result companies have tried to work with Social network services to be able to better serve customers and obtain other various objectives. Most companies recognized that social network sites (SNSs) like Napster, Facebook, and Twitter and so on are the most effective places to them to be able to highlight their brand image through which they are able to increase their market share, and sustainability. Web portals development

What is a Social Network?

It is considered as a platform through which social relations is likely to be built among people and information sharing is likely to be facilitated. Through social support systems sites personal information and relationships could be shared and users can remain in touch.

Nearly all of SNSs provide a personal page for posting, ability to search for friends and other issues like updating profile and personal information and have the ability to restrict and/or conceal the mentioned information by page owner from the eyes of public or specific people.

These Online facilities (SNSs) have improved the movements of people on online tasks, especially in the mentioned social support systems for the purpose of maintaining friendships no matter distance (geographical limitation). Not just that but plus it enables people to locate better jobs and partners.

Concerning the acceptance of those sites by people, companies have become interested to try this technique through which they are able to sell their products and services and better serve customer's needs and wants and through analysis of consumer buying patterns and their feedbacks they are able to fine tune their decision making process in addition to their strategies.