If you're seeking to launch or expand your company with video marketing, you might be contemplating going with an independent videographer in order to save money. The choice between hiring a professional video production company or an amateur producer to create your video requires careful planning and consideration.
Professional vs. Amateur
There are many reasoned explanations why you should leave your video project in the hands of a professional although it could run you a little more money than what an amateur would charge. If you are hiring an amateur consider the following: Is their core competency video production, specifically corporate video production? They will need to hire other crew members to greatly help film the project, who are those other members - are they experts inside their fields (i.e. cinematography, sound mixing, gaffing, wardrobe, art department)?
Do they've experience writing award-winning scripts? What's their video production process like? Do they've a secure, industry-standard work-flow? Are they insured as a movie production company, so you can know your project is safe? Do they've referrals and similar work examples? Is their past work impressive and effective?
Weigh your choices carefully when it comes to time, money and energy spent against hiring an amateur or perhaps a professional. An expert who you know will deliver a premium product, deliver excellent customer service, and take safe care of one's media. Digital media is a skill learned with devotion over long periods of time. Professionals will not only create a successful video for you, but they will produce it in a way that is stress-free for you, and organized.
In the event that you hire an amateur to make your video, you may want to make sure the project is organized, the script strong, and the production smooth. An expert does all of this for you. An expert can have the knowledge and resources to make a video that is on-brand and on-message. For a movie to truly have a positive impact in your market, it has to truly have a well crafted script, the proper creative team, an organized project manager, and an easy process from just starting to end. This really is something that lots of amateurs can't deliver.
Process and Equipment
Most amateurs don't follow the same production process as professionals, and many haven't had experience working closely with a corporate team film production companies. A poorly executed production plan can lead to a poor video. Additionally, there are many moving parts when creating a video, it's critical that the company producing your video can adapt easily and move quickly. Lastly, professionals will give your video the interest it takes so you don't have to worry that each consideration has been made. An expert production company can make your video their priority.
Video equipment has never been so easily accessible. 10 years back shooting on film was typical, now everything is digital, which includes driven the price of cameras and recording media down. But because someone owns the equipment does not make them a professional. An amateur may own professional video equipment, but do they service the equipment and own back-ups just in case there's a device failure on set? Another point to take into account is that technology in the video industry moves so fast that cameras, lighting, and other gear becomes outdated very quickly. It has a professional company with funds to own and have usage of the newest and most innovative equipment.
Post-Production
Post-production (editing, music, sound editing and mixing, color-correction, titling, and motion-graphics) requires talented experts in each of the fields and the proper software and hardware to support a high-level production. Independent producers or videographers may operate a camera perfectly, nevertheless they may not be experts in post-production. You need a team who knows exactly what they're doing at all stages of the process, and not only that, but are creative and talented.
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